Now that Lululemon owns the phrase “Lululemon dupe,” others using it for marketing or advertising could be in trouble, experts say. And it’s just one way the brand has tried to fight against similar-but-cheaper products known online as dupes.
Now that Lululemon owns the phrase “Lululemon dupe,” others using it for marketing or advertising could be in trouble, experts say. And it’s just one way the brand has tried to fight against similar-but-cheaper products known online as dupes.